I always wanted to get to this point, where I can finally be able to compare 2 brands which I really like: Shark and Dyson. And I’m not just talking here about popularity and marketing, I’m talking about the real technical stuff which ultimately matters: suction power, filtration, attachments, usability, durability and of course, price. Over the past few months I’ve worked a lot on models from both brands. But it has got to a point where I have to answer to questions like “Which is better, Dyson or Shark?” every other day, so I’ve decided to make an extensive study over this subject. Each brand has made considerable efforts to reach to the widest possible audience, so one can buy from both manufacturers uprights, lightweights, canisters or handheld vacuum cleaners. Moreover, Shark has made considerable efforts to expand its division of steam mops and scrubbers, and today you can buy their Pocket models, the Steam and Spray or their Sonic Duo. Meantime, Dyson in at the finish line with their new robotic vacuum cleaner, Dyson 360 Eye which is set to appear in the first trimester of 2015. I’ll be comparing in this article the following:
- Shark vs Dyson – companies and market share
- Shark Rotator Powered Lift-Away (NV652) vs Dyson Cinetic Big Ball vs Dyson DC65 – top of the line uprights
- Shark Rocket TruePet vs Dyson DC59 Motorhead vs Shark Rotator (SV1107) – cordless & lightweight
- Shark Rotator Powered Lift-Away (NR96) vs Dyson Cinetic vs Dsyon DC47 – canisters
- Shark Cordless Pet Perfect II vs Dyson Dc58 – handhelds
Lets now waste any more time and jump right into the problem. Take 5 minutes off your time and enjoy the following information:
Shark vs Dyson – comparing the companies
Shark is an Euro-Pro operated company which sells its products based on telemarketing, a form of marketing involving extended TV commercials. One of their main advertising providers is Sitel, a giant in the field of custom marketing solutions. This particular form of advertising works very well in our country (US), but has little success on other continents (such as Europe or Australia). Unlike Shark, Dyson expanded its market reach and serves with flying colors countries like Japan, UK and Canada.
One spicy news you might have heard, Shark has recently sued Dyson for its marketing slogan: “Twice the suction “, used both in TV ads and on product packaging, in a similar fashion XLERATOR did a few years ago. I’m not going to debate this, although I don’t find the slogan as naive and informative as most of us do. There is a certain level of negativeness and opaqueness that transcends this multimillion line. Still, there is a catch: Dyson launched this slogan well before the launch of the latest Rotator Powered Lift-Away (which will be compared with the latest Dyson in the following section). At the inception moment, there is a high possibility that it actually reflected the reality. With the newest Rotator upright however, Shark caught up and now became frustrated on its persistence.
|Number of employees||600||4500|
|2014 turnover||estimated $1.2 billion||estimated $8 billion|
|Market share||Estimated market share: 20%, according to this Forbes article. Estimated brand popularity: 5% according to my independent study.||Estimated market share: 25%, based on the 2012 reports, but I would love newer figures from you guys. Estimated brand popularity: 15%, according to my independent study.|
|History||Euro Pro is a 100 year old company, but Shark started just 30 years ago, in 1985.||Just 20 years of history took Dyson to become a titan among the moguls of this industry.|
Shark Rotator Powered Lift-Away (NV652) vs Dyson Cinetic Big Ball vs Dyson DC65 – what’s the best upright?
|Shark Rotator Powered Lift-Away TruePet||Dyson Cinetic Big Ball||Dyson DC65 Animal Complete|
|Suction Power||270AW (according to their site)||180 AW (according to their site)||245 AW (according to their site)|
|Filtration||Complete Sealed HEPA System||Cinetic technology - no need for filters||Radial Root Cyclone technology + Lifetime washable post filter|
|Accessories||- Dusting Brush|
- Crevice Tool
- Pet Upholstery Tool
- True Pet Mini Motorized Brush
- Accessory Bag
|- Combination tool|
- Stair tool
- Tangle-free Turbine tool
- Multi-angle brush
- Mattress tool
- Carbon fiber soft dusting brush
- Reach under tool
- Accessory tool bag
|- Tangle-free Turbine tool|
- Stiff bristle brush
- Soft dusting brush
- Multi-angle brush
- Zorb carpet maintenance powder
|Bin capacity||0.825 gallons||0.57 gallons||0.55 gallons|
|Weight||15.6 lbs||19.8 lbs||17.35 lbs|
|Warranty||7 years||5 years||5 years|
|Price||or if you buy it directly from Shark's site, $249.75 with a steam mop as bonus.|
Dyson is definitely losing ground with the appearance of the latest Rotator, which is surprisingly good. Better yet, this appliance comes with a 7 year warranty, and has (at least in theory, if we were to assume Shark doesn’t tell us lies) a powerful 270AW, the kind I’ve only seen in commercial upright vacuum cleaners. Although there is a clear lack of quality and design (a matter of taste) between the Rotator and the Big Ball Cinetic (or the DC65), Shark is coming hard from behind, and more and more customers share on forums and online shopping sites their SharkClean happy story. For and incredible $250, Shark also offers a steam mop, which IMO is wonderful, as it covers the cleaning needs of 95% of us. Long story short: Shark 1 – Dyson 0.
Shark Rocket TruePet vs Dyson V6 Absolute vs Shark Rotator (SV1107) – what’s the best cordless & lightweight?
|Shark Rocket TruePet||Dyson V6 Absolute||Shark Rotator (SV1107)|
|Suction Power||Better suction than the DC40 (at least that's what Shark is advertising on their product page). Anyway, I've put my hands on both the classic Rocket and on the TruePet edition, and the latter has far better suction, so I'll count this as an improvement.||28 Air Watts (Standard Power) / 100 Air Watts (Boost mode)||Standard suction, comparable with the standard mode of the Dyson DC59. I would approximate it at around 25 AW.|
|Filtration||Advanced cyclonic technology and washable filters provide an acceptable filtration level.||Rinsable/washable filter together with 2 tiers of radial cyclones deliver a standard filtration.||Washable filters.|
|Batteries data / Cord length||Is a corded vacuum cleaner, with 30 ft of power cord.||Runs by pressing a trigger, and lasts around 24 minutes. Uses nickel manganese cobalt batteries, which are dependable and recharge in less than 4h.||Runs between 15 and 20 minutes, depending on the cleaning mode. The batteries have to be charged between 3 and 6 hours.|
|Bin capacity||0.22 gallons||0.105 gallons||0.30 gallons|
|Weight||8.1 lbs||4.9 lbs||10.1 lbs|
|Warranty||5 years||2 years||1 year|
When it comes to cordless vacuums, I’ve always stumbled upon people who don’t necessarily understand that these types of vacuums are not the same with their corded relatives in terms of performance. It actually is pretty logical: battery operated vacuum cleaners use a variable voltage input that is received from rechargeable batteries (in most cases, Li-Ion, although lately NMCs are catching on). No matter how good the batteries are or how fast they charge, they will deplete after a while, and with their depletion follows the drop in suction. Most cordless vacuum cleaner last around 15, 20 minutes of continuous use. Any more than that, it’s a gift that should be cherished. Dyson’s V6 is a great cordless vac, but comparing it to the corded Shark Rocked would be like comparing pears with apples. Conclusion: it’s a tie this round!
Shark Rotator Powered Lift-Away (NR96) vs Dyson Cinetic vs Dyson DC47 – what canister should you choose?
One can notice at first hand the experience Dyson has in the field of canister vacuums. Practically Shark doesn’t matter at all at this chapter. There are various Dyson models available, and among all, the most complete are the latest Dyson Cinetic (some say it will be released in US under the name DC52) and the DC47, both beating Shark’s only canister by far. Shark 1 – Dyson 1 – it’s a tie overall.
Shark Cordless Pet Perfect II vs Dyson DC58 – how good are these handhelds?
Shark Cordless Pet Perfect may be at the second version, but it still needs a lot of improvements before it can reach the DC58. That being said, it’s still $100-$150 cheaper, so I guess there’s a balance here. However, I will consider this round a win for Dyson, especially that other cordless vacuums like the DC59 can be transformed in handhelds. Dyson has won war in 2014, but just by close, and in 2015, things are evolving rapidly into a Shark win. I’m just curious what marketing strategies and technical solutions will Dyson find in order to get back their market share, and what new products will Shark engineers invent.
So, what do you think? Have I managed to cover all the angles of this problem? Are you in search of other “versus”? Post your feedback bellow!
Update: There is a newer version of this article here.