Taking advantage of the first giveaway I made during Christmas, I worked for a few days to compute the data submitted by the participants, and to come up with the following results which I consider very relevant for 2015, and which I would like to share with the audience. Before I begin, I would like to point out that this may not be the most accurate data, since I’ve used only the answers given by 117 people. Moreover, all of them were under the influence of some form of incentive (the giveaway), and there is also a certain doubt level related to the way they were questioned (by filling the comment online form – most accurate results are usually received when people engage in person-to-person interaction). The questions posed by this study relate to the brand of the vacuum cleaner and the product model number which is used by the participants. Some people might not even call this a roundup, they might call it a survey, since not everybody replied precisely with the exact brand and model of the vacuum they are using at the moment. Some people don’t even have a vacuum, others have 2 or 3. However, I would like to point out that in most cases, people were well intended and answered directly with the brand name. Unfortunately, there were not sufficient answers to compute the models. However, I could also infer the approximate level of consumer satisfaction for each answer (positive, neutral, negative), and the approximate age of the appliance (not in years, but in quantitative levels: new, fairly new, mature, fairly old, old & dying).
You can relate this small research to taking i.e. a photo of a crowded market and trying to quantify what colors are most worn by people. You will definitely get a glimpse of what is going on, and you’ll have some basis for assessing the bigger picture. Of course, you’ll have to take the picture just right, but I guess I did that with my blog.
Without further ado, here is what I’ve found:
The above pie chart describes what are the most popular brands of vacuum cleaners in US. According to my data, the most used vacuums come from Dyson (14%), Hoover (13%), Bissell (12%), Dirt Devil (12%) and Eureka (11%). Other producers who made it to my Excel sheet include Kenmore, Shark, Oreck, Black&Decker, Kirby, Rainbow, Electrolux, Shop-Vac, iRobot, LG and Simplicity. There are also some patterns worth discussing here. Almost all Dyson users reported that they are satisfied by their vacuum cleaner. Many of them complained however about cleaning their stairs. Most used Dyson models are the DC33 multi floor, the DC25 or the DC39 Origin. The second in line is Hoover. However, most Hoover users have old vacuums, since the gold period of this company (which was 10-15 years ago). Only a few reported owning newer models (such as Presto, Wind-tunnel, or even the latest Wind Tunnel 3 Pro, which I’m planning to review in the near future). Bissell and Dirt Devil have the same “market share” and coincidentally, they also have the same consumer target: they both produce cheap, entry level vacuum cleaners. Both have a good history behind, and their users have rather neutral feelings, and find that price and usability compensate for durability and flexibility. Most used Bissell products include the CleanView Upright (9595), the Powerforce Turbo, Powerforce Helix, Cleanview PowerTrak, Pet Hair Eraser and others. Among Dirt Devil products one can count Kone, Reaction, Vision, Breeze, Express, Vibe and many others. Eureka users (11%) have mixed feelings about their vacuum cleaners. Many of them use the Mighty Mite model. The newer Boss model is well received and many praise its perks.
There are several other patterns I’ve noticed when I was processing the data. Kenmore users own mostly canisters and are fairly satisfied by their performance. Kirby owners have usually older machines and complain mostly about their weight and maneuverability. An interesting case is represented by Rainbow owners. They all complain about the bulkiness of the cleaning system but are very satisfied by its performance. What is rather shocking is the percent of people using robotic vacuum cleaners: 1%. The market for these products is still new and most buyers share trust issues when considering this type of appliances. Producers are also reluctant to build such devices, but things may change in 2015. Central vacuums are also used by only 1%. Last but not least, 5 of 100 Americans still rely on a broom and their arm power for cleaning chores.
Now, about degree of contempt regarding their current vacuum cleaner, here’s the distribution resulted from my analysis:
As we see, more than 20% of people are not satisfied by their current vacuum cleaner and are basically planning to change it in the near future, which is a lot! The neutral piece of the pie chart is also impressively big, meaning that many believe that there is still room for better products. Almost half of the interviewees like the vacuum cleaner they are currently using (I’m also included in this set). I congratulate and salute them!
And now, check out the distribution of the average wear of the vacuum cleaners within the analyzed data set:
The graph above has an expected Gaussian “bell shaped” curve, depicting a normal distribution, with the most people owning either fairly new, mature or fairly old vacuum cleaners.
Concluding, I would really love to hear your thoughts on this study. Where do you find yourself, under which set? What do you think about the top brands? Do you know other smaller brands of vacuum cleaners? Please share and enlighten us!
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